The Print Media

Color Theory
Resulta ng larawan para sa color theoryIn the visual arts, color theory or colour theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. There are also definitions (or categories) of colors based on the color wheel: primary color, secondary color and tertiary color. Although color theory principles first appeared in the writings of Leone Battista Alberti (c.1435) and the notebooks of Leonardo da Vinci (c.1490), a tradition of “colory theory” began in the 18th century, initially within a partisan controversy around Isaac Newton‘s theory of color (Opticks, 1704) and the nature of primary colors. From there it developed as an independent artistic tradition with only superficial reference tocolorimetry and vision science.


The Print Media


Layout may refer to:

The Print Media


Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information.

Typography is the work of typesetters – also known as compositors -, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, and now—anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution—from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of previously unrelated designers and lay users, and David Jury, head of graphic design at Colchester Institute in England, states that “typography is now something everybody does.” As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. So at a time when scientific techniques can support the proven traditions (e.g. greater legibility with the use of serifs, upper and lower case, contrast, etc.) through understanding the limitations of human vision, typography often encountered may fail to achieve its principal objective, effective communication.

The Print Media

 Law Vs Ethics

Ever since we were kids and became aware of our surroundings, our parents and elders have instilled in us a fundamental awareness of what is right and wrong.  It is actually an inherent trait of all humans and grows from our desire to get along well with each other in order to live a harmonious life.

To achieve this goal we understand that we must do to other people what we expect them to do to us in return.  For this, we try very hard to do what we feel and see as the right things to do in certain situations.   This is the foundation of ethics.  They are rules of conduct that shows how our society expects us to behave and are the guiding principles behind the creation of laws.

Based on society’s ethics, laws are created and enforced by governments to mediate in our relationships with each other.  Laws are made by governments in order to protect its citizens.  The judiciary, legislature, and public officials are the three main bodies in a government that are assigned to the task of the creation of laws.

Laws have to be approved and written by these three branches of government before they are implemented and enforced by the police and the military, with the help of the legal system consisting of lawyers and other government servants.

While laws carry with them a punishment for violations, ethics does not.  In ethics everything depends on the person’s conscience and self worth.  Driving carefully and within the speed limit because you don’t want to hurt someone is ethical, but if you drive slowly because you see a police car behind you, this suggests your fear of breaking the law and being punished for it.

Ethics comes from within a person’s moral sense and desire to preserve his self respect.  It is not as strict as laws.  Laws are codifications of certain ethical values meant to help regulate society, and punishments for breaking them can be harsh and sometimes even break ethical standards.

Take the case of the death penalty.  We all know that killing someone is wrong, yet the law punishes people who break the law with death.   With this comes the argument about whether laws are necessary at all. But it is important to note that without laws people are aware of the chaos that might reign in society.

Ethics and laws are therefore necessary to provide guidance and stability to people and society as a whole.

1. Ethics are rules of conduct.  Laws are rules developed by governments in order to provide balance in society and protection to its citizens.
2. Ethics comes from people’s awareness of what is right and wrong.  Laws are enforced by governments to its people.
3. Ethics are moral codes which every person must conform to.  Laws are codifications of ethics meant to regulate society.
4. Ethics does not carry any punishment to anyone who violates it.  The law will punish anyone who happens to violate it.
5. Ethics comes from within a person’s moral values.  Laws are made with ethics as a guiding principle.

Source: Difference Between Law and Ethics | Difference Between | Law vs Ethics http://www.differencebetween.nRead more:et/miscellaneous/politics/difference-between-law-and-ethics/#ixzz4DVwdZP1y